What a football graphic designer costs a club
Per-post gigs, freelance rates and template packages, priced over a real season, and the honest cases where hiring still wins.
Free to start. No card needed.
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The going rate for matchday graphics
On Fiverr, football graphics gigs run about £4 to £10 per post, with matchday template packages around £120 or more. Freelance sports designers charge roughly £25 to £60 an hour. None of that is unreasonable, good design work costs money.
The problem is the maths of a season. Four posts a week, a fixture, a line-up, a result and a man of the match, across a 30-odd week season is well over a hundred graphics. Even at a fiver each you are past £500 a year, for posts that are 90% the same every week.
No brief, no revisions, no wait
With a template that already knows your club, making the post yourself is quicker than writing the brief. Type the score, pick the layout, done, from your phone at the ground.
Sporting Club de Cafe 2
FC Cabras 1Turnaround is the real cost
Most gigs quote one to two days. The full-time post cannot wait one to two days, its whole value is going out while the score still matters. Same with a line-up an hour before kick-off. A designer in another timezone cannot be on call for your 3pm on a Saturday.
The club's assets, on file
Squad names, opponent badges, sponsor and league logos live in your club settings. A designer needs them sent over for every job. PostMatch already has them, so a post is only ever the new information: a score, a date, an XI.
+9A season of posts for less than three gigs
PostMatch is free to start: every post type in your club's branding, unlimited downloads, with a small PostMatch badge on the graphic. Pro is £30 for a whole season, which removes the badge, unlocks every layout and posts straight to your club's accounts. That is less than a single month of commissioned posts.
When a designer is worth every penny
Honest answer: hire a designer for the things a template cannot do. A new crest, a full brand identity, kit design, a sponsorship deck. That is real design work and a one-off cost.
Then put that crest and those brand colours into PostMatch once, and the weekly posts stop costing anything at all.
Common questions
How much does a football graphic designer cost?
Roughly £4 to £10 per post on gig sites like Fiverr, around £120 or more for a matchday template package, and £25 to £60 an hour for freelance sports designers. Over a full season of weekly posts that adds up to hundreds of pounds.
Is it worth hiring a designer for a grassroots club?
For one-off brand work like a new crest, kit design or a sponsorship deck, yes. For the repetitive weekly matchday posts, a template tool is faster and far cheaper, and the post goes out at full time rather than two days later.
How much does PostMatch cost?
Free to start, with every post type in your club branding and unlimited downloads. Pro is £30 for a season or £8 a month, and removes the PostMatch badge, unlocks every layout and posts directly to your social accounts.
Can I use graphics a designer made alongside PostMatch?
Yes. Plenty of clubs commission one-off artwork for big occasions and use PostMatch for the weekly fixture, line-up, result and man of the match posts.